The economic market turbulence continues. Words from a recent presentation from the Chairman & CEO of The Dow Chemical Company, Andrew Liveris resonate for me:

“… there is very little any of us can do to change and even predict the external environment… then there is really only one option left. As the Austrian psychiatrist Victor Frankl noted: “When we are no longer able to change a situation, we are challenged to change ourselves.” The really good companies know this. They are the ones that see opportunity in both good and bad times.”

Strategy is vital for building organizational capacity and resilience. With this in mind, we undertook to start our year with developing a renewal strategy. The strategy leverages on our ever present core values in order to build organizational capacity, accelerate our growth, and build long term market leadership during these turbulent times.

The actions necessary to achieve our goals are plain:

  1. Get the right people in the right seats on the bus
  2. Proactively create global demand for our products
  3. Actively Pursue Strategic Partnerships with clients, suppliers and others
  4. Continually innovate our business model focusing on win/win scenarios

We are well on our way in this strategic implementation. Our employee base has grown by 20% in this first quarter. We have completed significant strategic hires to get the right people in the right seats on the bus. Siva Prasath joins us as CTO to deliver the innovation we target through technical R&D. Ed Goss joins us as Director of Operations to service the operational excellence we seek to achieve in our enterprise.

We look forward to crossing paths with you in our journey and thank you for your continuing support and business in 2009.

Warm Regards,

Zahir Dhalla, President and Chief Executive Officer, illustrate inc

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