About illustrate inc


Combining deep actuarial, technology, and software development expertise in an environment 100% focused on the North American Life Insurance industry, enables illustrate inc to build high performing and sustainable solutions aligned with market needs and opportunities. We are very privileged and proud to have such a highly skilled, experienced, innovative, and motivated team who are unabashedly committed to the success of our customers and organization. With core values that include integrity, collaboration, diversity, and a strong corporate culture, we are committed to building long term customer and industry partnerships based on performance, trust, and accountability.


Founded in 1989, by Zahir Dhalla, illustrate inc began its journey by building Universal Life illustration systems, from scratch, for a variety of Life Insurance carriers.

In 2000, the company changed it’s name, and rebranded, to illustrate inc, the business as it continues today.

In 2013, illustrate inc entered the US market through the acquisition of the illustration software division of Kansas based Lewis and Ellis.

In 2023, illustrate inc was acquired by thinktum Inc (www.thinktum.ai), an industry leader in no-code eApp, underwriting rules engine, and AI technologies for the Life Insurance industry and the consolidated entity will continue to operate under the illustrate inc name.


At illustrate inc we share your vision and values when it comes to our communities. We know that the difference we all make at the grassroots level have greater impacts that resonate beyond our communities to the broader world. That’s why we’re as involved as you are in the local movements that help shape our communities. Initiatives like donation matching for our employees and contributing to the causes and events that touch our lives.

Leadership Team

Lyndon Edwards


David Slabodkin


Shashank Shekhar, VP Client Services

VP Client Services

Siva Prasath

Senior Technology Consultant

Zahir Dhalla


What our Clients Have to say

Partners and Industry Organizations

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