About illustrate inc


Combining deep actuarial, technology, and software development expertise in an environment 100% focused on the North American Life Insurance industry, enables illustrate inc to build high performing and sustainable solutions aligned with market needs and opportunities. We are very privileged and proud to have such a highly skilled, experienced, innovative, and motivated team who are unabashedly committed to the success of our customers and organization. With core values that include integrity, collaboration, diversity, and a strong corporate culture, we are committed to building long term customer and industry partnerships based on performance, trust, and accountability.


Founded in 1989, by our Chairman Zahir Dhalla, illustrate inc began its journey by building Universal Life illustration systems, from scratch, for a variety of Life Insurance carriers.

In 2000, the company changed it’s name, and rebranded, to illustrate inc, the business as it continues today.

In 2013, illustrate inc entered the US market through the acquisition of the illustration software division of Kansas based Lewis and Ellis.

Throughout the years, our development approach has evolved to include state-of-the-art engines, rules, and editors utilizing modern processes and technology to provide a base for our OPUS line of solutions.

Our core quoting and illustration system strengths and expertise, for new business and inforce, have been expanded to include related digital POS solutions covering eForms, eApps, Needs Analysis, Mobile, Case Management, User Portals and more.

illustrate inc continues to invest in people and technology to ensure that the solutions, support, and partnership we provide today are aligned with both current and future direction and needs.


At illustrate inc we share your vision and values when it comes to our communities. We know that the difference we all make at the grassroots level have greater impacts that resonate beyond our communities to the broader world. That’s why we’re as involved as you are in the local movements that help shape our communities. Initiatives like donation matching for our employees and contributing to the causes and events that touch our lives.

Leadership Team

Zahir Dhalla

Chairman & Founder

Lyndon Edwards


Siva Prasath

Senior Technology Consultant

Harvey Gordon

Strategic Advisor

What our Clients Have to say

Partners and Industry Organizations

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