Toronto, November 11, 2014 – illustrate inc a leading provider of life insurance illustration and point-of-sale technology in North America today announced the delivery of a consumer facing life insurance quote and electronic application solution for one of the leading bank insurers in North America.

The consumer solution is built on illustrate inc’s industry leading OPUS platform and is designed around the bank’s current web standards. It allows the bank’s customers to get a term quote online and then apply for the insurance without leaving the comfort of their home or office. The Term Life online buying solution takes advantage of the open OPUS architecture and its ability to seamlessly integrate with unique HTML front-ends to create a complete, customer-centric approach. After completing the quote process with a few simple questions, customers can then purchase the insurance by applying online. With the easy-to-use process, consumers can apply for up to five million dollars in insurance protection.

Lorne Brown, President of illustrate inc explained, “Our OPUS platform was an ideal choice because of it modular design. We can easily incorporate a unique user experience with no disruption to the solution’s overall architecture. We have separated business rules from the user interface which means developing a new user interface is a simple html implementation.”

OPUS delivers complete quoting capabilities along with a full functioning application and submission process. The application includes intelligent reflexive questioning to ensure that the consumer is answering all the necessary personal questions as well as medical and prescription details. The simple to use wizard approach walks consumers through each step of the application process. Once completed, the consumer submits the application which is sent electronically to the home office for final processing.

“With the robust OPUS architecture, we are able to easily deliver solutions to multiple distribution channels, regardless of the look and feel of the system,” stated Brown. “Most of our solutions are developed with the producer in mind, but this project challenged us to deliver a completely unique consumer facing solution. Our OPUS platform allowed us to do that without re-engineering the OPUS base technology.” OPUS can deliver solutions designed for consumer, call centers and individuals with the same base technology. Whether designed for simple quotes, full illustrations or worksite applications, OPUS is the right choice.

About illustrate inc

illustrate inc is a privately held company with significant expertise in illustration and point-of-sale systems used in the insurance and financial services sectors. illustrate inc has grown steadily over the past 25 years as a result of its hard focus on addressing industry need for efficiency, effectiveness and speed to market. With clients in Canada, the US and abroad, illustrate inc continues to evolve to anticipate and meet the changing needs of the insurance and financial services industries. For more information, please visit www.illustrateinccom

For media inquiries, please contact:
Jay Stevens, MBA, FLMI
Senior Vice President & General Manager, US
illustrate inc
704 431 4951
877 575 5510

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