Toronto, ON, June 29, 2020 – illustrate inc is pleased to announce the addition of Eric Swanson as the new Vice President, Sales – US Markets.

In his new role, Eric will lead the business development as well as working closely with the illustrate inc product team to ensure that the company continues to evolve and meet the changing needs of the market and customers. Eric will contribute market insight and critical client feedback, to ensure that illustrate inc remains at the forefront of product design.

“illustrate inc is well-respected in the industry with a reputation for being collaborative in their client approach, while offering robust functionality to enable customers to realize the transformational benefits of digital POS tools,” says Eric Swanson, Vice President, Sales – US Markets at illustrate inc. “I’m excited to join the illustrate inc team and to contribute my industry knowledge as we build and enhance their product line to ensure continued alignment with customer needs.”

“We continue to invest in our business and are excited to accelerate our current growth,” says Lyndon Edwards, President of illustrate inc. “Eric has demonstrated a track record of success and brings a mix of industry expertise, personality, and passion for building strong partnerships which will serve our customers and business well.” 

Eric brings over 15 years of experience in the US Life Insurance industry with a variety of carriers and distributors, including Protective, Lion Street, Allianz, Hartford/Prudential, and Minnesota Life. He possesses a considerable amount of knowledge, insight, and expertise surrounding Life Insurance products, distribution, and the industry in general, which will be beneficial in his new role.

About illustrate inc
Established in 1989, with offices in Toronto and Kansas City, illustrate inc has been building and delivering powerful and innovative web based POS software solutions – including quoting, illustrations, and eApps – for the North American Life Insurance industry, enabling carriers of any size to embark on, extend, or enhance their Digital Transformation. 


For additional information contact:

Anastasia Sudetic
Marketing Manager
illustrate inc
[email protected]