TORONTO July 20, 2018. illustrate inc announces the appointment of Lyndon Edwards to the position of President.

illustrate inc is pleased to announce the appointment of Lyndon Edwards to the role of President, effective August 7, 2018. In his new role as President, Lyndon will assume strategic and operational responsibility for illustrate inc and will report to company’s Chairman and Founder, Zahir Dhalla.

Already established as a preeminent provider of software solutions for the North American Life Insurance distribution channels, illustrate inc is pursuing an aggressive growth strategy and to build on its already strong presence in the U.S. and Canadian markets.

“The appointment of Lyndon accents our commitment of excellence. His proven operational prowess and intense customer focus will strengthen our approach and enhance our strategy for growth,” said Zahir Dhalla. “It is exciting to welcome such a strong resource to our talent pool, amidst the growing momentum of our brand, and client solutions within North America’s financial services industry.”

With extensive international executive experience including his most recent role as Chief Operating Officer for Hooper-Holmes Canada, Lyndon brings tremendous leadership, strategic, and operational skill and acumen to illustrate inc.  Prior to Hooper-Holmes Canada, Lyndon held the position of Vice President / Country Manager for Rand McNally & Company, and prior to that led the Canadian, European, Middle East, and Africa Divisions for Avery Dennison Retail Information Services.

“It is an absolute thrill and privilege to join illustrate inc and to be provided such an exciting opportunity” says Lyndon. “I look forward to working with the team, and with current and future Customers, in continuing to deliver innovative and powerful solutions to help our Customers strengthen and grow their business.”

About illustrate inc
illustrate inc is a privately held company with significant expertise in illustration and point-of-sale systems used in the insurance and financial services sectors. illustrate inc has grown steadily over the past 20 years as a result of its hard focus on addressing industry need for efficiency, effectiveness and speed to market. With clients in Canada, the US and abroad, illustrate inc continues to evolve to anticipate and meet the changing needs of the insurance and financial services industries. For more information, please visit

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Courtney Coon
illustrate inc