New suite of products integrates and simplifies the sales process with innovative life insurance illustrations

(TORONTO, Canada – May 21, 2010) illustrate inc, today unveiled OPUS, its newest product line for point-of-sale solutions to the insurance and financial services industries.

“There is a real need in both industries to eliminate the requirement for advisors to use separate, disconnected software for each step of the sale,” says Zahir Dhalla, founder and President of illustrate inc “We developed OPUS, which stands for One Point Unified System, to be a powerful tool to enable straight through processing.“

OPUS is an integrated, modular point-of-sale platform that consolidates the stages of the sales cycle from end to end. One-time-one-place, single point of data capture and data access eliminates redundancy, ensures accuracy and creates efficiencies in procedure by doing away with repetitive, manual manipulation of client data.

“By unifying each functional component into one system, OPUS dramatically shortens the sales cycle and allows a much faster, more accurate delivery of the contract,” adds Dhalla. “OPUS addresses many of the inefficiencies inherent in the current process of generating sales, particularly for life insurance products. OPUS really does enable advisors to make the sale!”

Lorne Brown, VP of Business Development, explains that OPUS “offers significant benefits for the life insurance and financial services industries:
• It’s configurable, allowing advisors to create custom point-of-sale solutions, which gives them the means to build fruitful relationships with their clients.
• It integrates with existing systems used in financial services distribution, including CRMs and illustration software.
• It’s scalable: our clients can buy as much or as little of OPUS as they need, and add more modules when they need more functionality.”

Out of the box, OPUS includes five built-in modules. Four add-on modules are available to address the complete sales life cycle for financial products, unifying advisor administration, client functionality, and financial worksheets with needs analysis, sales concepts, illustrations, and electronic forms. This effectively facilitates straight-through processing from initial client contact to submission of an application. This web-based solution runs in both connected and disconnected mode, so advisors don’t need to have web access in order to complete the sale.

illustrate inc is a privately held company with significant expertise in illustration and point-of-sale systems used in the insurance and financial services sectors. illustrate inc has grown steadily over the past 20 years as a result of its hard focus on addressing industry need for efficiency, effectiveness and speed to market. With clients in Canada and abroad, illustrate inc continues to evolve to anticipate and meet the changing needs of the insurance and financial services industries.

Media Contact: Lorne Brown
illustrate inc
[email protected]
(416) 626-6230