FOR IMMEDIATE RELEASE


ILLUSTRATE INC & FORESTERS ANNOUNCE RELEASE OF FORESTERS MOBILE QUOTES

TORONTO, April 20, 2011 – illustrate inc, a leading developer of point-of-sale technology solutions for the North American life insurance industry, and Foresters™, a life insurance provider committed to the well-being of families, have partnered to create Foresters Mobile Quotes, a new mobile application for use with selected Term and Whole Life products.

Designed to run on any web-enabled smartphone, Foresters Mobile Quotes allows agents to quickly and easily run life insurance quotes on their smartphone, making it an ideal tool to use in one-on-one meetings with clients.

“We live in a very mobile and often fast-paced society,” said Larry Noyes, Vice President of Sales and Marketing, U.S. Division with Foresters. “As agents increasingly rely on their mobile devices we wanted to provide ours with the convenience of mobile quotes.”

Agents simply enter their client’s age, gender, smoker class, and desired amount of life insurance, and Foresters Mobile Quotes instantly calculates the monthly and annual premiums. The app also provides a choice of solutions to consider and allows the results to be emailed instantly to the client. Alternatively, the app can solve for how much life insurance could be purchased given a client’s desired monthly premium.

Foresters Mobile Quotes provides results for LifeFirst™, a level term insurance product with a suite of feature-rich riders, and PlanRight™, a series of whole life insurance products designed to help cover final expenses.
Foresters Mobile Quotes will run on any smartphone, including the iPhone, BlackBerry, and Android devices.

Lorne Brown, President, illustrate inc said, “Given the exponential growth in mobile devices these days, applications like Foresters Mobile Quotes represent an exciting opportunity for us. We’re thrilled to be able to launch this new application with Foresters™ using our OPUS Mobile platform. “

About illustrate inc
illustrate inc is a privately held company with significant expertise in illustration and point-of-sale systems used in the insurance and financial services sectors. illustrate inc has grown steadily over the past 20 years as a result of its hard focus on addressing industry need for efficiency, effectiveness and speed to market. With clients in Canada and abroad, illustrate inc continues to evolve to anticipate and meet the changing needs of the insurance and financial services industries. For more information, please visit www.opusmakethesale.com

About Foresters
Founded in 1874 as a fraternal benefit society, Foresters™ champions the well-being of families through quality life insurance, unique member benefits and inspiring community activities. Foresters shares its financial strength with more than 765,000 members in the United States, Canada and the United Kingdom. Unity Life of Canada and First Investors Consolidated Corporation are wholly owned subsidiaries of Foresters. For more information, please visit www.foresters.com

Foresters™ is a trademark of The Independent Order of Foresters, a fraternal benefit society, Toronto, Canada M3C 1T9.

For media inquiries, please contact:

Lorne Brown
illustrate inc
416 626 6230
877 575 5510
pr@OpusMakeTheSale.com

Nadia Fiore
Foresters
416 429 3000 ext. 4763
1 800 461 8431
nfiore@foresters.com

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